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12.17.2009 | Copperwing adds interactive department head

MONTGOMERY, AL – Copperwing has announced that Shawn Constance will lead its interactive department as Digital Media Director.

Constance will be responsible for bringing new technology to the forefront, developing and managing interactive initiatives for clients, including search engine optimization (SEO), social media marketing and implementation of CMS software that he engineered specifically for Copperwing.

Before joining Copperwing, Constance designed and engineered software solutions for Aflac, serving as technical lead for the new aflac.com. His portfolio of interactive work includes projects for the U.S. Army.

A programmer holding multiple certifications, Constance has extensive background integrating customer-driven, interactive multimedia applications that amplify the brand experience. Over the past decade, he has developed programs for a variety of digital media, using web and portal technology.

A graduate of Mississippi College, Constance earned a Masters degree in Software Engineering from Auburn University.

Copperwing Design is an identity management firm providing a full range of integrated brand strategy, design and consulting services with a specialty in multi-layered messaging to a multi-target audience. Based in Montgomery, Alabama and founded in 1999, the firm serves local, regional and national clients.

10.08.2009 | Copperwing Re-Brands International Wastewater Treatment Company

MONTGOMERY, ALABAMA, USA – Copperwing Design + Identity Management has unveiled a new multimedia campaign as a part of a rebranding initiative for Schreiber LLC, an international manufacturer of wastewater treatment systems with installations at more than 2,000 facilities worldwide.

Copperwing created the new positioning, “Pure Ingenuity,” and modernized Schreiber’s logo, establishing a strong, contemporary identity while preserving established equity. Copperwing also created a sub-brand system that visually links all products to the parent brand. Everything was consolidated with a comprehensive brand standards guide to ensure consistency across all communications.

A new series of ads highlights Schreiber’s energy-saving CSR (Continuously Sequencing Reactor), which combines aeration and mixing in a single basin; the Fuzzy Filter™, with its innovative compressible media; and the manufacturer’s hands-on commitment to fit and finish. For Schreiber’s web site, Copperwing developed a new design allowing for easier navigation and access to specific products and services.

In preparation for the annual Water Environment Federation Technical Exhibition and Conference (WEFTEC), Copperwing redesigned the Schreiber exhibit, developing a new floor plan and creating an overarching signature topper to frame the large space. A new color scheme was integrated into the booth, along with a banner stand system and an updated vehicle wrap for the Fuzzy Filter demo trailer. From furnishings to carpeting to team wear, everything was planned out to maximize Schreiber’s brand presence.

Schreiber has been delighted with the rebranding effort and communications strategy. Thacher Worthen, president of Schreiber LLC, said, “[We] had a very tight timeline to identify a company image and redesign its entire creative base from logos, web site, advertising and industry show booth. Copperwing met every deadline, was responsive to our needs, and delivered a top-notch product.”

Founded in 1999, Copperwing Design + Identity Management specializes in identity development and brand strategy. Copperwing provides a full spectrum of capabilities, from interactive design and programming to print, broadcast, outdoor and other campaign media. The firm serves a wide variety of businesses in technology and manufacturing, financial service, and retail, as well as professional membership organizations.

03.02.2009 | Copperwing Design Wins Best of Interactive and Best of Print ADDY® Awards

MONTGOMERY, AL – Copperwing Design garnered 10 Gold ADDYs®, along with top honors in the Best of Interactive and Best of Print categories at the Montgomery Advertising Federation’s 49th Annual ADDY® Awards. To cap off these wins, the identity management firm also took home its third-straight Copywriter of the Year award.

The firm made a strong showing in the interactive category, including the Best of Interactive award for the Jackson Thornton website and a Gold ADDY for Copperwing’s own site. In addition, Copperwing continued its success in campaign and mixed-media categories, culminating in the Best of Print award for its “We Believe in Freedom” campaign for Neptune Technology Group.

Copperwing also won the Montgomery ADDYs’ first Mosaic award for its Alabama Folk Arts Apprenticeship Catalog, created for the Alabama State Council on the Arts. The Mosaic recognizes outstanding creative achievement in communications reflecting a multicultural message.

Leon Barwick, who joined Copperwing in 2006 as the agency’s copy director, took home his second-straight Copywriter of the Year award.

“I’m truly excited about the recognition everyone at Copperwing has received,” said the firm’s founding partner and creative director, Angela Stiff. “We never stop pushing our creative boundaries further, and that includes both big ideas and new technology. Not only do we have one of the area’s strongest copy departments, but we’re all taking on more and more challenging projects. Complex strategic campaigns, including interactive, have become one of our biggest strengths.”

Copperwing’s ten Gold ADDYs included work for Neptune (sales promotion and trade publication advertising), Bella, Jackson Thornton, The Shoppes at EastChase (both radio and its campaign), the Alabama State Council for the Arts, and Copperwing itself. The firm earned twice as many Gold ADDYs as Silver ADDYs.

Founded in 1999, Copperwing Design is a design and identity management firm specializing in identity development and brand strategy. Copperwing provides a full spectrum of capabilities, from interactive design and programming to print, broadcast, outdoor and other campaign media. The firm serves a wide variety of industries in financial service, retail, technology and manufacturing, and professional member organizations. For more information, visit www.copperwing.com.

02.05.2009 | Copperwing Design to Represent Montgomery Airport Authority

MONTGOMERY, Ala. (Feb. 4, 2009) – Angela Stiff and Nell Rankin, owners and principals of Copperwing Design are pleased to announce that they have been selected as the agency of record for the Montgomery Airport Authority’s new rebranding campaign. Copperwing, an identity management firm, is responsible for developing the brand identity, logo design and website to attract more customers and additional air service for the Montgomery Regional Airport.

“Copperwing offered the expertise and award-winning design that is consistent with the image that we would like to see the Montgomery Regional Airport project in Alabama,” Montgomery Regional Airport Marketing Director Lynn Cox said.

Montgomery Regional Airport serves 13 counties in Central Alabama with three regional airlines. Approximately 400,000 travelers fly in and out of the airport annually with an additional million people coming through the terminal. Montgomery Regional Airport is responsible for more than $1.32 billion in annual economic activity.

Founded in 1999, Copperwing Design is a design and identity management firm in Montgomery, Ala., specializing in identity development and brand strategy for industries including financial service, retail, technology and manufacturing, and professional member organizations.

09.09.2008 | Copperwing Design AE Earns Accreditation In Public Relations

MONTGOMERY, ALABAMA – Kay Yarbrough, an account executive with Copperwing Design, has successfully completed the Examination for Accreditation in Public Relations (APR). The announcement was made by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs this competency certification program.

In order to complete the accreditation program, which assesses competence in 60 areas of knowledge, skills and abilities associated with the profession, Yarbrough completed a rigorous process that included presenting her portfolio to a Readiness Review panel of three peers and sitting for a computer-based exam.

“Earning the APR reflects a mastery of the knowledge, skills and abilities needed to succeed in our increasingly complex profession,” said Marisa Valbona, APR, 2007 chair of the UAB. “Practitioners who achieve the designation are demonstrating their commitment not only to our profession, but also to a strong code of ethics and to the betterment of their organization and clients.”

“We are proud that Kay has achieved this mark of distinction in public relations,” said Copperwing Design Principal Nell Rankin. “This certification demonstrates her commitment to high performance, effectiveness and ethical standards in her profession.”

Professionals earning the APR must maintain their credential through continuing professional development, providing leadership to the profession and serving their local communities.

Founded in 1999, Copperwing Design is a design and identity management firm specializing in identity development and brand strategy for industries including financial service, retail, technology and manufacturing, and professional member organizations.

08.25.2008 | Yarbrough Joins Copperwing as Account Executive

Copperwing Design is pleased to announce that Kay Yarbrough has joined the firm as an account executive.

Yarbrough brings more than thirty years of experience in public relations and marketing to Copperwing, where she will work with clients in identity, branding, and advertising coordination. Yarbrough will be based in Pensacola, Florida, where she will be responsible for account management of clients located along the Alabama Gulf Coast and the Florida Panhandle. She will also work in new account development in those areas.

Previously, Yarbrough has worked with various national companies, non-profit organizations, government agencies and universities, where her duties have included developing and executing public relations campaigns; event coordination; website development; media relations; and other marketing duties.

Yarbrough is a graduate of Auburn University. She holds a certificate in grant writing from Williamsburg Grantmanship Institute, and the designation of Public Relations Senior Practitioner by the Southern Public Relations Federation. She is an active member of several local organizations, including the Public Relations Council of Alabama, the Montgomery Chamber of Commerce Total Resource Campaign, and The Old Cloverdale Association.

Founded in 1999, Copperwing Design is a design and identity management firm specializing in identity development and brand strategy for industries including financial service, retail, technology and manufacturing, and professional member organizations.

08.05.2008 | Key Joins Copperwing as Account Executive

Copperwing Design is proud to announce the hiring of Brian Key as account executive.

Key brings more than ten years of experience to the job, having served as executive director of the Alabama Association of Habitat Affiliates; public relations and marketing manager for Legacy, a statewide environmental awareness initiative; and area marketing manager for Sprint Nextel.

Key has planned and implemented regional sales promotions, media communications efforts, educational programs, and partnerships between not-for-profit organizations and businesses.

“We’re excited to have Brian here,” said Nell Rankin, Copperwing principal and account director. “Our firm is growing, and his skills and experience will help keep that momentum going.”

Key earned a Masters degree in public administration from Auburn University Montgomery and a Bachelor of Science degree in advertising and journalism from Troy University.

Founded in 1999, Copperwing Design is a design and identity management firm specializing in identity development and brand strategy for industries including financial service, retail, technology and manufacturing, and professional member organizations. For more information, visit www.copperwing.com.

06.26.2008 | Neptune Wins Exhibit Award at Annual AWWA Expo

The American Water Works Association (AWWA) recently recognized Neptune Technology Group Inc. for its innovative exhibit design at the Association’s yearly international trade show, the 2008 Annual Conference & Exposition in Atlanta, Georgia.

Neptune, a manufacturer of end-to-end Automatic Meter Reading and Billing systems based in Tallassee, Alabama, joined 568 other companies at the conference. The company was one of 92 in the large booth category – and one of only three in that category to take home a Best of Show award.

Neptune received the Bronze Award in the large booth category in the Annual Best of Show by the Manufacturers/Associates Council sponsored by AWWA. Neptune was the only utility management systems company so honored.

Ronald Port, chair of the Manufacturers/Associates Council, said, "[Neptune’s] booth was recognized for its impressive creativity, showmanship, educational value and clear product messaging in booth design."

Designed by identity management firm Copperwing Design, headquartered in Montgomery, Alabama, the exhibit serves as an introduction to Neptune’s new ARB® Utility Management Systems™. The exhibit features four satellite plasma screen presentations detailing the company’s ARB® Mobile, ARB® FixedBase and ARB® Hybrid systems, as well as Neptune’s revenue management tools.

The exhibit space is anchored by a central tower, topped by a revolving, elliptical Neptune logo. Near the base of the tower is a large screen that plays a video hosted by Neptune President and CEO Charles DiLaura. The high-definition video officially unveiled the full suite of Mobile, FixedBase and Hybrid ARB Utility Management Systems at AWWA ACE08.

Kent Murray, Vice President Marketing for Neptune, said, “This has been a big year for us. Before the conference, we knew that two of our products, the AMR Permalog® and R900® WiFi Gateway, were spotlighted in the ACE08 New Technology Showcase.

“But the exhibit award was unexpected icing on the cake. It’s a great honor to be recognized at an international level. The AWWA conference is one of the biggest events in the industry, and we wanted to ensure we had a good showing. It’s gratifying to know all our marketing efforts were rewarded.”

05.29.2008 | Copperwing Design Opens New Office

MONTGOMERY, ALABAMA – Copperwing Design, a Montgomery-based identity management firm, has opened its new office building in Parliament Place off of Vaughn Road, marking a major milestone in its nine-year history.

Led by principals Angela Stiff and Nell Rankin, Copperwing Design specializes in identity development and brand strategy for businesses and industries including financial service, retail, technology, and manufacturing.

The construction of the new Copperwing building was executed by Marshall Design-Build. Marshall assembled and managed a team that included Cherry McNab Architects and Cindy E. Barganier Interiors for the project.

The building’s design incorporates several pieces of Montgomery history, including restored original barstools from the former Kress five-and-dime store located in downtown Montgomery. Belgian cobblestones, originally brought to Montgomery from Mobile via riverboat, were also included in Copperwing’s new facility. The cobblestones were salvaged from the streets around Union Station during construction of the Montgomery Civic Center in the 1970s.

A courtyard, complete with covered tables and wireless Internet access, is designed to serve as an outdoor meeting space as well as a break area for employees. The antique courtyard gate was salvaged from the restoration of a home in Old Cloverdale.

Copperwing began operating from the new facility on May 12.

02.20.2008 | Copperwing Design Takes Home Top ADDY Awards

MONTGOMERY, AL – The Montgomery Advertising Federation named Leon Barwick of Copperwing Design “Copywriter of the Year” at its 2007-2008 ADDY Awards ceremony on February 16. Copperwing also earned the “Best In Show (Print)” ADDY for its work on the Montgomery Area Chamber of Commerce’s Annual Report.

The awards were two of a total of 29 ADDYs the Montgomery-based firm received at the MAF’s annual gala, held this year at the Montgomery Country Club.

Barwick, who joined Copperwing Design as copy director in 2006, submitted work for a variety of clients, including Neptune Technology Group, the Business Council of Alabama, and Waterscape Marine.

Copperwing Design received a total of 10 Gold ADDY awards and 17 Silver ADDY awards for work across a variety of categories, including Direct Marketing, Sales Promotion, Collateral Material and Consumer or Trade Publication.

Nell Rankin, principal and account director of Copperwing Design, said, “Our creative team consistently finds bold, exciting ways to communicate our clients’ core messages. I think these awards reflect the dedication to excellence that has become our trademark.”

Copperwing Design is a design and identity management firm specializing in identity development and brand strategy for industries including financial service, retail, technology, construction and manufacturing.

11.14.2007 | Copperwing Design Wins Las Vegas Electronic Media Award

Copperwing Design and Mind Theatre Audio were recognized in the 20th Annual Electronic Media Awards held by Las Vegas Women in Communications. The awards were presented at the famed Golden Nugget in Las Vegas on October 20, 2007.

The judges recognized the brand identity firm, together with the Nevada-based production studio, for the “Best Radio Production, Sixty Seconds and Under” category. The winning commercial for The Shoppes at EastChase in Montgomery, Alabama, featured a frustrated woman at her sewing machine who learns that clothes that are hard to find elsewhere can be found just down the road.

The sixty-second spot, “Make it Myself,” was written by Copperwing copywriters Blu Gilliand and Leon Barwick, and produced along with Mind Theatre Audio engineer Matt Smith, under the creative direction of Copperwing Managing Partner Angela Stiff.

“We’re all proud to receive this award,” said Stiff. “It was a fun spot to hear come together, one that spotlighted specific fashions in a funny, creative way, and drove home what makes The Shoppes at EastChase unique in our area.”

Founded in 1999, Copperwing Design is a design and identity management firm specializing in identity development and brand strategy for industries including financial service, retail, technology and manufacturing, as well as professional member organizations and real estate development. For more information, visit www.copperwing.com.