MONTGOMERY, AL – Montgomery Cancer Center has announced that Copperwing is its new agency of record for integrated branding and creative marketing services.
Montgomery Cancer Center, which celebrates its 20th anniversary in 2010, is a community oncology center with national recognition. The center was among the first outpatient facilities of its kind, performing cancer care in a physician office setting. With offices in Montgomery, Selma and Prattville, the center is staffed by 14 physicians and 225 employees. It is recognized as a leader in the fields of oncology and imaging.
Copperwing will also head all branding efforts for Carmichael Imaging and Montgomery Breast Center, subsidiaries of Montgomery Cancer Center that offer diagnostic imaging services which are open to the general public as well as to cancer patients.
Since opening in 1990, Montgomery Cancer Center has expanded its influence both regionally and nationally. Venty Butts, administrator for the center, said, “Montgomery Cancer Center has always been at the forefront of embracing new technology as well as change. If it improved patient care, then it became a commitment of Montgomery Cancer Center. Patients and their families have seen how the treatment they receive at this center is equal to what they might expect in much larger cities, but with the ease, comfort, and personal care that comes from being close to home.”
“To get our message out, and to acknowledge and celebrate 20 years of service, we went to Copperwing. The professionalism and responsiveness of the Copperwing team was an immediate draw for us. Following our initial meetings it was apparent that our intentions could best be communicated through their expertise in concept and design,” said Butts.
Copperwing Account Executive Brian Key said, “The vast scope of services Montgomery Cancer Center offers makes them one of the leading treatment centers in the region, and even the country. Copperwing is excited and extremely proud to partner with them, and to use our brand management tools to build even more awareness of what they can do.”
Copperwing is a creative consultancy offering design and integrated brand management services. Copperwing plans and develops strategically driven communications through creative design and writing, providing a full spectrum of capabilities, from interactive design and programming to print, broadcast, outdoor and other campaign media. Based in Montgomery, Alabama and founded in 1999, the firm serves local, regional and national clients. For more information, visit www.copperwing.com.