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04.11.2011 | Copperwing Wins Regional ADDY® for Neptune

MONTGOMERY, AL – Copperwing has received a regional award for its work for Neptune Technology Group. In the category, Sales Promotion – Tradeshow, Copperwing was awarded a Silver ADDY® in the 2011 American Advertising Federation (AAF) District 7 competition.

The tradeshow exhibit, which incorporates giant images and features actual stories of Neptune’s utility customers, carries the theme, “The Proof is in the Numbers,” to demonstrate the measurable results of ARB® Utility Management Systems™.

A unique focal point for the exhibit was the interactive component. A virtual video tour allowed users to explore automatic meter reading implementations and see how different Neptune products and components work together to meet day-to-day operational challenges utilities face. In addition, visitors were invited to access uploaded video “diaries” from Neptune representatives who provided quick recaps from the tradeshow each day.

Winners of AAF District 7 ADDY Awards will be recognized at a special awards presentation at the AAF District Spring Convention in Baton Rouge, Friday, April 15.

Copperwing is a creative consultancy offering design, digital media and integrated brand management services. Based in Montgomery, Alabama, the firm serves local, regional and national clients. For more information, find Copperwing on Facebook and Twitter or visit www.copperwing.com.

03.03.2011 | Copperwing Brands Future Montgomery Landmark

Questplex

MONTGOMERY – A new community enrichment center dedicated to lifelong learning will feature a name and logo designed by Copperwing. The Montgomery-based firm was selected by a partnership of the City of Montgomery, Montgomery City-County Public Library and The Children's Museum of Alabama to promote a facility that will house both the library and museum at One Dexter Plaza, formerly One Court Square.

Mayor Todd Strange publicly unveiled the name and logo during a press conference on Friday, February 18. After a competitive review on December 15, 2010, Copperwing won the naming, identity and ongoing brand management work for Questplex, a name that resonated with board members. The board also approved a larger identity and branding campaign that will unfold in the coming months.

Copperwing specializes in creating high-profile identities and branding campaigns and has been actively involved in planning the roll-out for Questplex. “It is an honor to be part of a project that will benefit our entire community in so many ways. The branding is very dynamic, a mirror image of the spirit of Questplex,” stated Angela Stiff, Copperwing principal and creative director.

Copperwing is a creative consultancy offering design, digital media and integrated brand management services. Based in Montgomery, Alabama, the firm serves local, regional and national clients. For more information, find Copperwing on Facebook and Twitter or visit www.copperwing.com

02.22.2011 | Copperwing Wins Gold and Takes Home Top Awards

MONTGOMERY, AL - Copperwing won five Gold ADDYs®, along with Best of Interactive, Copywriter of the Year, and the annual Silver Medal Award at the Montgomery Advertising Federation's 51st MAF's, held Saturday night, February 19th, at the Montgomery Country Club.

Copperwing took home Gold ADDYs in the following categories: Consumer/Trade Print Advertising for Jackson Thornton; Interactive - Website for Metro Fitness; Interactive - Online Campaign for Montgomery Cancer Center websites' "We Can Do This. Together." campaign (which also won Best of Interactive); Consumer/Trade Print Campaign for Neptune Technology Group's "The Proof is in the Numbers" campaign; and Sales Promotion - Tradeshow for Neptune's trade show exhibit.

In addition to winning 14 Silver ADDY awards for other work, Copperwing garnered two awards for individuals within the firm. Nell Rankin, partner and strategy director, was the recipient of the Montgomery AAF's most prestigious honor, the Silver Medal Award, for her decades of service to the advertising profession and to the community. Later in the evening, Leon Barwick picked up his fifth "Copywriter of the Year" award.

"It's been a great year for us," said the firm's founding partner and creative director, Angela Stiff. "While we continue our achievements in the traditional categories, we're also pushing the boundaries of what interactive media can accomplish for our clients. The combination of marketing strategy with award-winning creativity not only grabs attention - it's what builds successful brands."

Copperwing is a creative consultancy offering design, digital media and integrated brand management services. Based in Montgomery, Alabama, the firm serves local, regional and national clients. For more information, find Copperwing on Facebook and Twitter or visit www.copperwing.com

01.05.2011 | Copperwing Names Serviss as Digital Marketing Director

Copperwing has announced the addition of Emory Serviss as digital marketing director for the firm. Serviss will be responsible for the planning, development and implementation of online marketing strategies and initiatives for Copperwing client accounts. He will also audit, research and analyze the digital presence of clients, as well as manage all social media, email marketing and mobile marketing initiatives, overseeing the activities of the firm’s content specialist.

Serviss brings to Copperwing a wealth of Web marketing experience, having developed, executed and managed extensive eMarketing programs and campaigns. He previously served as the Web marketing manager for Birmingham’s PRADCO Outdoor Brands (a division of EBSCO Industries) and for several years as the eCommerce marketing manager for SouthTrust Bank.

His expertise includes the leveraging of all interactive channels, including mobile, email, blogging, viral campaigns, and social media such as Facebook, Twitter and YouTube.

An experienced market researcher and management information analyst, Serviss has developed and maintained customer databases for lead generation, tracked conversions and prepared sales performance analyses. He has defined SEO (search engine optimization)/SEM (search engine marketing) strategies and overseen website content development, overall design, functionality and usability to increase site visits and sales leads.

Serviss is a regular speaker at interactive events on topics such as SEO tactics and the navigation of social media. He earned his MBA at the University of Alabama at Birmingham, as well as a degree in marketing and management from Jacksonville State University.

Copperwing is a creative consultancy offering design, digital media and integrated brand management services. Based in Montgomery, Alabama, the firm serves local, regional and national clients. For more information, visit www.copperwing.com

09.27.2010 | Copperwing Names Interactive Motion Designer, Adds Two New Team Members

Copperwing has announced the promotion of Spencer Roeder to interactive motion designer, as well as the addition of Elizabeth Richards as content specialist and Laurel-Dawn McBurney as designer.

Roeder’s responsibilities include the design and creation of animated video for the Web and other interactive media. Copperwing has increasingly utilized his animation and editing talents to produce successful work for several major corporations with a base of worldwide customers. An ADDY® award-winning designer, Roeder is a magna cum laude graduate of the University of Alabama at Birmingham.

Richards will write, produce and manage content for social media channels as part of Copperwing’s integrated branding programs. Richards, a former journalist for Auburn’s The Corner News and media specialist for Montgomery’s Beasley Allen law firm, most recently served as associate administrator for the Governor’s Mansion. A graduate of Auburn University in public relations, she brings a wealth of experience in blogging, public relations and promotional event planning.

Before joining Copperwing, McBurney served as graphic designer for Lawler Ballard Van Durand as well as for Clarity Publishing/Student Life Ministries & Events. Her creative work has included design for major brands such as Smithfield Foods and Alabama Power. She has also been honored by having an invitation design selected by Real Simple Magazine for its 10th anniversary celebration. McBurney is a summa cum laude graduate of Auburn University’s graphic design program.

Copperwing is a creative consultancy offering design, digital media services and integrated branding. Based in Montgomery, Alabama, the firm serves local, regional and national clients. For more information, visit www.copperwing.com.

05.11.2010 | Copperwing Names Project Manager, Production Manager

MONTGOMERY, AL – Copperwing has announced that Cathy Wright has been promoted to the position of project manager, with April Kelley moving to production manager.

Wright, who served previously as Copperwing’s production manager, joined the firm in 2005, and has led the production team in major branding efforts for regional, national and international clients including Jackson Thornton, Neptune Technology Group and Hyundai Motor Manufacturing Alabama.

Wright has more than three decades of experience in managing the execution of communication projects, including those in broadcast, print, outdoor, digital, environmental and merchandising.

In her new role as project manager, she will work closely with account executives as well as clients to plan, schedule, budget and track the progress of all projects.

Kelley, who joined Copperwing in 2008 as production artist, has served clients as both a graphic artist and as a manager of complex production processes. In her new position, she will lead the planning and execution of all project production, while serving as a liaison to Copperwing’s resource partners.

Kelley received her Associate Degree in Arts from Central Alabama Community College in 1996 and her BFA in Visual Communication from Auburn University in 1999. Kelley previously served as ad services team captain, market development graphic artist, and prepress manager at the Montgomery Advertiser. She was twice named the newspaper’s Artist of the Year, and also received its Customer Service Award.

Copperwing is a creative consultancy offering design and integrated brand management services. Copperwing plans and develops strategically driven communications through creative design and writing, providing a full spectrum of capabilities, from interactive design and programming to print, broadcast, outdoor and other campaign media. Based in Montgomery, Alabama and founded in 1999, the firm serves local, regional and national clients. For more information, visit www.copperwing.com.

04.22.2010 | Copperwing Adds New Interactive Designer

MONTGOMERY, AL – Copperwing has announced that Brian Handley will join the firm as interactive designer in digital media services.

Handley will design, develop and maintain commercial and ecommerce web sites for Copperwing’s diverse client base. An illustrator as well as a designer, he also creates rich Internet applications (RIAs), mobile applications, Flash, and web banners.

A Bachelor of Fine Arts graduate of Auburn University in graphic design, Handley has had his work recognized by the Millennium Awards; with a Gold at the American Advertising Federation’s District 7 ADDY Awards; with an ADDY for “Best In Show” in the broadcasting category; and in the publication Creativity Annual Awards 38.

Formerly a graphic designer and web developer for an advertising agency in LaGrange, Georgia, Handley has contributed in crafting logo designs and identities for numerous brands in areas such as the arts and financial services.

Copperwing is a creative consultancy offering design and integrated brand management services. Copperwing plans and develops strategically driven communications through creative design and writing, providing a full spectrum of capabilities, from interactive design and programming to print, broadcast, outdoor and other campaign media. Based in Montgomery, Alabama and founded in 1999, the firm serves local, regional and national clients. For more information, visit www.copperwing.com.

02.26.2010 | Montgomery Cancer Center Names Copperwing As Agency of Record

MONTGOMERY, AL – Montgomery Cancer Center has announced that Copperwing is its new agency of record for integrated branding and creative marketing services.

Montgomery Cancer Center, which celebrates its 20th anniversary in 2010, is a community oncology center with national recognition. The center was among the first outpatient facilities of its kind, performing cancer care in a physician office setting. With offices in Montgomery, Selma and Prattville, the center is staffed by 14 physicians and 225 employees. It is recognized as a leader in the fields of oncology and imaging.

Copperwing will also head all branding efforts for Carmichael Imaging and Montgomery Breast Center, subsidiaries of Montgomery Cancer Center that offer diagnostic imaging services which are open to the general public as well as to cancer patients.

Since opening in 1990, Montgomery Cancer Center has expanded its influence both regionally and nationally. Venty Butts, administrator for the center, said, “Montgomery Cancer Center has always been at the forefront of embracing new technology as well as change. If it improved patient care, then it became a commitment of Montgomery Cancer Center. Patients and their families have seen how the treatment they receive at this center is equal to what they might expect in much larger cities, but with the ease, comfort, and personal care that comes from being close to home.”

“To get our message out, and to acknowledge and celebrate 20 years of service, we went to Copperwing. The professionalism and responsiveness of the Copperwing team was an immediate draw for us. Following our initial meetings it was apparent that our intentions could best be communicated through their expertise in concept and design,” said Butts.

Copperwing Account Executive Brian Key said, “The vast scope of services Montgomery Cancer Center offers makes them one of the leading treatment centers in the region, and even the country. Copperwing is excited and extremely proud to partner with them, and to use our brand management tools to build even more awareness of what they can do.”

Copperwing is a creative consultancy offering design and integrated brand management services. Copperwing plans and develops strategically driven communications through creative design and writing, providing a full spectrum of capabilities, from interactive design and programming to print, broadcast, outdoor and other campaign media. Based in Montgomery, Alabama and founded in 1999, the firm serves local, regional and national clients. For more information, visit www.copperwing.com.

02.23.2010 | Copperwing Wins 16 Awards, Special Judges Award at ADDYs

MONTGOMERY, AL – Copperwing picked up 16 ADDYs, along with a Special Judges Award at the Montgomery Advertising Federation’s 50th Annual ADDY Awards.

The Special Judges Award recognized Copperwing’s direct marketing campaign for Neptune Technology Group, “It Might Cost You in the Future,” where a series of humorous postcards warns of hanging onto outdated meter reading methods while outlining the benefits of Neptune’s new technology.

In addition to other award-winning work for Neptune, Copperwing earned ADDYs for its efforts on behalf of the Montgomery Chamber of Commerce’s Montgomery Business Journal, Bella, Schreiber Water, the City of St. Jude, Jackson Thornton Asset Management, the Montgomery Airport Authority, Habitat for Humanity and First Community Bank.

“We’re proud of the work we’ve done, and continue to do, for our clients,” said the firm’s founding partner and creative director, Angela Stiff. “While we love being recognized for our creativity, we never lose sight of the fact that it’s all in service to strategy, to build brands and fulfill a client’s needs. It’s that focus that continues to gain us respected new clients such as Montgomery Cancer Center – and it’s that which gives us the most pride.”

Copperwing is a creative consultancy offering design and integrated brand management services. Copperwing plans and develops strategically driven communications through creative design and writing, providing a full spectrum of capabilities, from interactive design and programming to print, broadcast, outdoor and other campaign media. Based in Montgomery, Alabama and founded in 1999, the firm serves local, regional and national clients. For more information, visit www.copperwing.com.