Schreiber Copperwing developed a multimedia campaign — including a modernized logo, new web site, ad series and updated trade show exhibit — to rebrand Schreiber LLC, a manufacturer of wastewater treatment systems with 2,000+ installations worldwide. Under the new positioning, “Pure Ingenuity,” a sub-brand system was also created to visually link all products to the parent brand. Marketing communications highlighted Schreiber’s hands-on commitment to fit and finish, and above all, its continuous innovation.
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