Alabama ABLE

Empowering the Disability Community with Financial Independence

By spotlighting real families, we made the program feel more relatable, trusted and accessible.

Alabama ABLE helps individuals with disabilities save for everyday needs and future goals without impacting their SSI or Medicaid benefits, but many eligible Alabamians didn’t know the program existed. Working closely with the Alabama Treasurer’s Office, we launched a targeted digital campaign to reach potential account holders and drive new account sign-ups. We captured heartwarming testimonial videos featuring real ABLE account holders and their caregivers, showcasing how the program supports greater independence and financial freedom. These authentic stories resonated deeply with the intended audience and resulted in a 59% increase in account sign-ups.

services

Campaign Development

Video Production

Video Editing

Social Media Marketing

Digital Marketing

Marketing Strategy

impact
73%
campaign video completion rate
59%
increase in account sign-ups

“When we hired Copperwing, we not only found a firm with fresh, innovative ideas, we also found a partner who is just as enthusiastic as we are about seeing our program grow and succeed. They did the research and understand our program and how important it is to the disability community. They treat and give us the same attention as if we were their largest client. They have truly become an extension of us."

Anita Kelley  /  Savings Director, State of Alabama Treasurer’s Office