Break for a Plate

Feeding Futures: Branding the Nation’s Fastest-Growing Meal Program

A full plate can fill more than just an empty stomach. It can feed the soul.

We partnered with the Alabama Department of Education to transform their summer meal program with a fresh name and brand identity. The Break for a Plate rebrand tripled participation, helping them feed thousands of children and strengthen communities across Alabama.

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services

Brand Strategy

Brand Development

Communications Outreach

impact
35%
increase in program
participation
912%
increase in social
engagement
1m+
meals served

“They deserve the highest level of recognition for branding and promoting SFSP as Break for a Plate Alabama. The campaign has gained national attention with USDA, which has tapped Alabama’s marketing campaign as a best practice for program promotion and outreach.”

Danielle Turk  /  Education Specialist, Alabama State Department of Education