Alabama Department of Mental Health

Research and Strategy Focus the Message

Alabama Department of Mental Health asked Copperwing to create a campaign that would educate college-age adults on the dangers of prescription drug abuse. Extensive research and a focus group with a local university helped us learn about the current culture in this demographic. Scare tactics of past campaigns were not working. We successfully engaged this group and shared information using direct language, bold colors and peer-based video.

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