East Alabama Medical Center
Well Designed Capital Campaign and Identity Branding
East Alabama Medical Center called upon Copperwing to create solutions for very different purposes. We helped jumpstart a capital campaign in support of their new cancer center. Benefits for employees needed to be communicated. The hospital wanted to improve its overall awareness. We gave the brand a new look that linked it more closely to the EAMC identity. This became the “Well. Designed for You” campaign. The brand came to life with vibrancy, similar to how patients are helped regain wellness at EAMC.