Hyundai Motor Manufacturing Alabama (HMMA)
Setting International Brand Standards
Copperwing was proud to be selected as the branding firm to support Hyundai Motor Manufacturing Alabama (HMMA) as it opened a new $1 billion automotive assembly and manufacturing plant in Montgomery, Alabama. We designed the lettering for the logo type consistent with that of the original Hyundai logo and the standards for use, which were approved in Korea. Our branding initiatives included a PR campaign, recruitment campaign, interior signage and murals.