KW Container/ TruSnap Branding

The world’s largest supplier of all-plastic one-gallon paint containers, KW Container, asked us to help launch its game-changing new product. After researching the paint-and-coatings industry, conducting collaborative strategy sessions and touring retail paint outlets, we gave it a new name: TruSnap™. The result was a brand that spoke to the heart of the industry and also defined its desirable features to end-users.