Alabama Dept of Education
Brand Strategy, Brand Development, Communications Outreach
The strategy for Alabama’s state nutrition program began with the Break for a Plate campaign. After great success, we helped the department rebrand all divisions of nutrition under its brand umbrella.
The Alabama Department of Education reached out for us to name, brand, and launch the communications plan for its summer meal program. The program targeted kids 18 and under as well as parents. We also needed to promote the program to potential sponsors who could host an area for the meals to be served. To date, it’s the fastest growing summer meal program in the nation.
“The campaign has gained national attention with USDA… tapping Alabama’s marketing campaign as a best practice for program and outreach. The program has tripled in serving more needy children in the state and recruiting organizations to offer the program in their community.”
Danielle Turk
Alabama State Department of Education, Education Specialist
