Alabama Department of Public Health


Throughout the events of 2020, Alabama worked alongside every other state to protect its people. These efforts were highlighted in a successful multimedia branding campaign from the Alabama Department of Public Health called “Alabama Unites.” The Department then tasked Copperwing with a follow-up campaign to show how ADPH employees continued to work to safeguard the health of all Alabamians.

Under the banner, “Alabama’s Health is Job #1,” communications focused on stories of how these individuals moved health initiatives forward even in the most challenging times. Social media videos, radio and TV all directed audiences to a website where they could view a documentary-style video.

From family health, infant and senior care, protecting schools, food and environmental inspections, safe water initiatives, and providing services at each of our health clinics across the state, these “silent guardians” made a difference people could see and experience.