Alabama Department of Veterans Affairs

Brandstorming, Campaign

Veterans tend to be strong, self-reliant people, making them ideal for military duty, but can cause them to deny assistance when they need it themselves.

With an increased number of veteran suicides, the Alabama Department of Veterans Affairs sought to reach out to veterans with a targeted campaign. After much research, we decided to illustrate how to begin an open dialog for both the veteran and their close companions. The stories we created express compassion and respect, focusing on ways to offer help and create a positive outcome.