Carastar
Naming, Brand Development
Carastar Health provides comprehensive services to support our community’s evolving mental health needs with respect and compassion.
Brand naming and identity development were needed to better define Carastar’s services, and the empathy shown throughout the process. Also, of great importance was creating the appropriate brand language emphasizing quality care. We worked with stakeholders to put voice to their brand story including the organization’s purpose, goals, and engagement initiatives.

