First Community Bank
This bank has personality and is a huge fan of its customers. We gave First Community Bank marketing the same spirit of understanding that customers feel when they visit any branch.
This financial group wants folks to know they care and are professional, but they also want them to know they “get” them. We created campaigns that reflect the customer’s daily life and entertain at the same time. We wanted the viewer to feel connected to what they were seeing and be able to put themselves in a relevant situation.