Brand Development, Brand Management
Jackson Thornton is a regional accounting and advisory firm. We first helped the firm rebrand in 2001. Two decades later, we helped it set the bar even higher.
Upon Jackson Thornton’s 100th anniversary, we refreshed its brand and communications. The firm selected a mark that challenges clients and potential clients to aim for their dreams—as Jackson Thornton’s guidance puts those goals within reach. We established a theme to match those expectations and beyond. The brand campaign now inspires clients and prospective clients to “Set the bar higher”.