KW Container

Naming, Brand Development, Exhibit Management

The world’s largest supplier of all-plastic one-gallon paint containers, KW Container, asked us to help launch its game-changing new product. Copperwing developed the name, identity, and campaign for TruSnap™.

After researching the paint-and-coatings industry, conducting collaborative strategy sessions and touring retail paint outlets, we created a brand that spoke to the heart of the industry. The campaign informed coatings manufacturers of the revolutionary benefits of TruSnap™, producing leads across the United States and Canada. Today, the TruSnap™ is found on Home Depot shelves across the country.

The next time you visit your local Home Depot, check the bottom of a Bher® paint container for “KW Containers, Troy, Alabama”. That’s a TruSnap™.