Naming, Brand Development, Exhibit Management
The world’s largest supplier of all-plastic one-gallon paint containers, KW Container, asked us to help launch its game-changing new product. Copperwing developed the name, identity, and campaign for TruSnap™.
After researching the paint-and-coatings industry, conducting collaborative strategy sessions and touring retail paint outlets, we created a brand that spoke to the heart of the industry. The campaign informed coatings manufacturers of the revolutionary benefits of TruSnap™, producing leads across the United States and Canada. Today, the TruSnap™ is found on Home Depot shelves across the country.