Alabama Department of Public Health

Brand Strategy, Brand Development, Campaign

The pandemic gave rise to confusion, to say the least. To share clear messaging and to promote a unified response, we helped the Alabama Department of Public Health develop the “Alabama Unites” campaign.

A highly coordinated effort was put forth to safely produce video at locations across the state. Pulling from true stories and personal experiences, we expressed the emotional choices being faced and the options available. The multimedia campaign, including digital and social marketing, saw an immediate rate of reach success.