Naming, Brand Development

This financial group and its name were the result of acquisitions and mergers that brought together many bright minds and talent. The time had come for a unifying brand to reflect the collaborative way they work.

As the company expanded to give clients large firm resources with a small firm culture, it was important to express the value it brings to every relationship. Starting with a Brandstorming work session, we helped rename the company and establish a brand that brings every component of business together, working in concert—connections that create powerful and positive change.

"Copperwing was an integral part of our recent rebranding. The team did an excellent job working through the brand development with our team and showing us the creative process. They were an excellent guide and sounding board as we navigated this change in our industry. The team was professional, creative, and communicative.”

Ken Wood, Managing Partner