Naming, Brand Development
This financial group and its name were the result of acquisitions and mergers that brought together many bright minds and talent. The time had come for a unifying brand to reflect the collaborative way they work.
As the company expanded to give clients large firm resources with a small firm culture, it was important to express the value it brings to every relationship. Starting with a Brandstorming work session, we helped rename the company and establish a brand that brings every component of business together, working in concert—connections that create powerful and positive change.