Designed with Heart. Made with Care.
The Alabama Department of Mental Health (ADMH) partnered with Copperwing to create a warm, approachable and empowering brand. The goal was to develop a brand voice and identity that would encourage people to speak openly about their mental health and seek support when they need it. Our branding and campaign work helped guide individuals toward critical resources while shifting the conversation and reducing the stigma surrounding mental health issues in the state. Through compassionate messaging and visuals, we made it easier for Alabamians to ask for support without shame.
Brand Identity
Logo Design
Brand Messaging
Brand Strategy
Marketing Strategy