Alabama Hospital Association

The Alabama Hospital Association (AlaHA) partnered with Copperwing to develop a campaign that would reframe the role of hospitals from places of care to powerful contributors to community health and wellbeing. We created the We Are Alabama Hospitals campaign to help tell that story. With an eye-catching visual identity,  focused media strategy and customizable toolkit, we equipped hospitals across the state with the tools to share their individual impact while strengthening awareness of the Alabama Hospital Association’s work. The campaign showcased the many ways hospitals support their communities, from job creation and education to outreach programs and local events. It generated millions of impressions, thousands of website visits and a renewed sense of pride in the role Alabama hospitals play in cultivating healthier, stronger communities.

Campaign Creative

Marketing Campaigns

Video Production

Video Editing

Social Media Marketing